When you tell your child no, you have to be willing to stick to your guns and not give your child the desired item no matter how much they beg or cry.
What are you teaching them is that your words are meaningful, and that there is no amount of negotiating that will get them the desired item.
If you stick it out, pretty soon you will notice that your child no longer begs and cries when you tell them no.
Read the blog on The Importance of Teaching Your Child No then download our free script with examples and sample dialogue on how to get your child to respond to "No".